Hello, I am a graphic designer currently based in LA. My work primarily focuses on experiential installations that users can interact with and connect to on a tangible level in an environmental setting. I am also well-versed in print, packaging, and motion design.
Exhibition for The Broad for a curated selection of comic book covers all over the world to show why first impression matters.
The following excerpt is taken from Valérie Constant.
The cover of a comic book already conveys the magic of the story,
its fun side and its suspense. It conjures up a whole universe, an
era and an ambiance in an enigmatic, beautiful and provocative
way. Its purpose is to draw in the readership, in the same way as
billboards advertise movies. The cover illustration, the title, the
name of the authors and the publisher’s logo must tie in beautifully
to produce that perfect chemistry.
In order to sell, the book cover must catch the reader’s eye in a mere fraction of a second, and then hold it and stop it from
wanting to browse elsewhere. By making full use of its codes and
references, the book cover’s purpose is to tease and intrigue the
readership, by promising a memorable adventure that will come
up to its expectations. A whole production chain is set in motion in order to meet these
challenges, involving the author, the scriptwriter, the publisher, the artistic director, the graphic designer, the head of marketing,
the sales representatives and the bookshops, all working together
with one common goal in mind. That goal is to design a book cover,
which the reader will see, remember, and ultimately purchase.
This exhibition, which is not only subjective, but also artistic and
didactic, illustrates the creative processes behind the scenes. It
shows a wide variety of points of view on comic book covers, and
this regardless of their genre or era. The content of this exhibition
has been mainly inspired by observing the production process and
by interviews with a number of players from the publishing world.
Title Wall Type treatments and graphic elements reference Ben-Day dots, comic book panels, and speech bubbles.Brochure Design choices adapted from title wall and arranged on smaller print form. Installation
Timeline on global comic book history, genres, and cultural trends.