Hello, I am a graphic designer currently based in LA. My work primarily focuses on experiential installations that users can interact with and connect to on a tangible level in an environmental setting. I am also well-versed in print, packaging, and motion design.
VULCAN is a line of spicy snacks created by the hypothetical food company, Mt Vesuvius. The design theme of this product is based on volcanoes, which inspired the packaging’s truncated pyramid shape and graphics of spewing lava. There are four different flavor profiles reminiscent of the cultures they are inspired by. It is a fun and approachable way to introduce new flavors to those who are unfamiliar with them.
One box of VULCAN spicy snacks is equivalent to one small bag of Hot Cheetos.
Flavors include Chinese Mapo Tofu, Indian Laal Maas, Mexican Chile Relleno, and Jamaican Jerk Chicken. The color palette is based on existing hues of peppers, including red, yellow-orange, green, and purple.
Small-scale package. Can be held in one hand.
Each of the 4 flavors/cultures have their own set of illustrated icons for their packaging, as well as body copy found inside the boxes that are translated to each culture's respective language.